DIGITAL EFFORTS IN B2B MARKETING CAN CREATE AND UPGRADE LEADS

In this section, we will take a closer look at, among other things, webinars, lead ads, content marketing and e-mail automation, which you can use in your B2B marketing to create and upgrade your B2B leads. Focus on the customer journey, which I told you about in the introduction: The way the B2B customer researches today means that there can be